The Peek-a-Book project offers a fresh, contemporary take on the signature look of la Feltrinelli Village. The white, neutral color of the interior and the “invisible” bookshelves keep books as the protagonist in the bookstore. The technology used to create links between the various authors and themes, according to the specific taste of every customer brings back the excitement to the book shopping and adds a new element of surprise to it.

In the second part of the project the traditional brand image is added to the new concept. The so created fresh look provides the customers and the brand with a new, flexible environment and more dynamic shopping and retail experience.The new, highly adaptable shelving system is attained by simply adding hinges and wheels to the existing shelves.